Web design is a broad subject. If you intend to start designing websites or are keen on improving existing skills, this blog will offer tips pointing you to interesting directions. We’ll be touching on the many aspects of good web design and discussing the reasons why it is important to keep up with developing technologies, standards and trends. But first, let’s look at one of the common communication problems that crop up when talking about web design…
What is good web design exactly?
Web design has different meanings to different people and all that difference creates confusion and frustration for everyone involved. My understanding of web design is that it is the entire process of creating a website from a concept to an uploaded and functional site.
Good web design spans visual imagery, colours, perspective, site structure, navigation, page layout, content and more. All of these inputs support the subject of web design. People could argue that is not a correct definition but it may help if you ignore the semantics for now as it really serves no purpose once you are aware of the many interpretations of ‘web design’.
Here’s a search results page that will give you an idea about what people think web design is and shows the various definitions out there.
Accept changes.
Web design trends are both wonderful and complex. Opinion and pie-in-the-sky predictions abound where creativity is such a big part of design that you have to expect moving goal posts. Take for example the opinion that splash pages are so yesterday while larger logos and header imagery are ‘in’.
Loosen up, don’t think design.
Web design is a creative process sure but the creativity also needs a purpose. The moment you figure out what you want a website to achieve, you can approach the design from key areas including seo, usability, marketing etc. Keep the website’s purpose in mind and you’re on the right track.
Ever since I deleted my first web page I have been chasing the Holy Grail to create websites that are hip, functional, engaging and informative. Gee, hopefully all of that. During the early web design days there wasn’t much in the way of online tutorials and you couldn’t enlist the help of an expert without paying for expensive tuition. Well, no longer is this an issue for budding web designers. There’s so much information available online you could pass an exam without leaving your PC.
The real challenge is being Creative. Artistic. Expressive. and having an eye for design on the web. It’s a skillset we already possess or have to work on.